Search Engine / Website Promotion FAQ's
- What is search engine optimization?
Search engine optimization is the process of fine-tuning the web pages of a web site to achieve higher search engine rankings.
Every search engine uses its own formula to decide which web sites come closest to matching its users' queries. That secret formula, called an
algorithm, is what determines whether a site will appear on the first page of the user's search results or on the 20th -- or on none at all.
By optimizing your site, you can have some say in this ranking process.
- Why is search engine optimization so important?
Search engine optimization is both cost-effective and just plain effective. It's a cheaper and better marketing tool than banner ads,
pop-up windows or mass mailings.
- Why optimization?
Search listings are 8 times more likely to be remembered and 20 times more likely to be clicked on than banners or buttons. - NPD Group,
January 2001
55% of all e-commerce transactions originate with a search listing. - Booz-Allen & Hamilton Research
There are over three billion Web pages on the Internet, and this number is expected to grow more than fivefold in the next three years.
- FAST Search and Transfer
- Why should I have keywords in my URL name?
Recently, search engines began to prioritize the use of keywords in a site's URL in their ranking formulas. Google and MSN are two engines that
do this. Google is extremely important because Yahoo! uses it to supplement its search results. Because Yahoo! accounts for at much as half of
many sites' traffic, Google's ranking formula is of more concern than ever.